Pay Per Click Advertising
How does Pay Per Click work? If you do a search on a major search engine like Google or Yahoo for a product or service like ‘swimming school’. When reviewing the results, you will see a group of ‘Sponsored Links’ or ‘Sponsor Results’. The ads are placed based on how much a business is willing to bid to advertise on each search phrase. The order is a combination of the bid amount and the popularity.
Why pay for traffic? You only pay when a searcher actually clicks on your ad, so it generally comes down to deciding how much you can afford to spend for those visitors rather than whether it’s worth doing at all.
How much should I spend? The main factors influencing how much money to be spend on a pay per click campaign are how many searches are made per month using key phrases relevant to your business? how much competitors are willing to pay for those terms? The goal of any advertising campaign should be to get return on investment. Level of detail that you can measure in pay per click is significantly higher than most types of advertising. You can measure which ads are generating sales or leads for your business. Beyond that, you can determine how much money you spent on a specific ad to generate a sale or a lead. By measuring what’s working, you can aggressively advertise on terms that prove to be working for your business and detract those that are not.
Why it Works…
Targeted Reach Advertise to people searching on Google. Even if you already appear in Google’s search results, AdWords can help you target new audiences on Google and our advertising network.
Greater control We can edit your ads and adjust your budget until you get the results that you want. You can also display a variety of ad formats and even target your ads to specific languages or geographic locations.
Measurable value There’s no minimum spending requirement or time commitment. And with the cost-per-click option, you’re only charged if people click your ads. This means that every pound of your budget goes towards bringing new prospects to you.
Increase your sales…
Landing Pages Because we are a web company we have the expertise to create dedicated landing pages for your campaign specifically designed to match the product or service promoted in the ‘sponsered link’ including dynamic content, split testing and presenting the right call to action, a pay per click campaign is only as good as the landing page – it is one thing to drive traffic to your site but if the bounce rate is high then you cannot get the return on investment.
Reporting & Analytics We manage software and tools in house that enable us to have an in-depth insight into keyword activity and market research, every campaign has regualary generated reports on every key factor from clicks, impressions, cost. We also connect each account to Analytics so that you can insert goals or conversions this may be for example ‘the percentage of visitors who purchased a product who came from a sponsored link’.
