Search Engine Optimisation
We are transparent about how we work with search engines and we work closely to guidelines and adhere to standards that naturally improve search results, it is worth reading what Google say about seo, whilst no-one can guarantee top results, we have experience in launching and optimising a large number of sites and have a track record at getting results.
Just some of the techniques we use…
Meta TagsThe page title is the single most important on-page SEO factor. It’s rare to rank highly for a primary term (2-3 words) without that term being part of the page title. The meta description won’t help Page Rank, but it will often appear as the text below your listing, so it should include the relevant keyword(s) and be written so as to encourage searchers to click on your listing. We concentrate on unique detail for each page, related to page content.
Link BuildingWhile the algorithm for determining page rank encompasses many elements, and is constantly changing, one item is the number of links pointing to, from and reciprocally with your site, whilst we stay away from link farms and other fast-track attempts at getting links to your site we also consider many reputable and niche directory sites that we can use to submit your site or specific articles to, and the possibility of forming links partnerships within a market sector or niche, this can also greatly depend on the type of site eg. corporate, membership, sociable etc.
Social Media Marketing.Social media networks including Facebook and Linked In can be positive ways to drive traffic to your site, we can build highly search engine friendly news and blog sites that can work seamlessly or alongside your existing website(s) and include the direct interaction with over 60 social media sites of your choice.
Code CleaningConnecting directly to source code via ftp to our text editors we can drill down to the details to look at proper usage of xhtml, css, heading tags, alt attributes and much more, for example the correct usage of H1 Tags (Use for the short on page content description) H2 and H3 Tags (Use for Headings for sub category’s within the Content) The main priority is to maintain clean xhtml for search engines to crawl including many areas that can be overseen in an existing website which can have an adverse affect on a sites performance.
Compliant XML Sitemaps Sitemaps are an easy way for your site to communicate with search engines about pages on that are available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional Metadata about each URL (when it was last updated, how often it usually changes, and how important it is, relative to other URLs in the site) so that search engines can more intelligently crawl the site.
Analysing the data to get better results
From the beginning of a campaign we make sure that tracking is enabled for a site so that we can retrieve data that can help us understand better how different techniques are working or not and how we can improve and optimise, this can be which keywords are entered from search engines to find your site, traffic sources and much more – we don’t just use third party tools like Google analytics but run log files directly form a server and have specialist software to help us with optimisation.
